Brand Resonance Pyramid
Brand equity is the golden egg of marketing. Good brand equity can convince customers to choose your brand, even when you make a mistake or mess a product or service…
Why Starbucks Should Start Selling Clothes
Starbucks is an iconic brand with loyal followers who often have a unique taste only to regular Starbucks drinkers. They often dress the same, wear their hair the same, and…
Stacks of Coins
What could your employer do to pay you $10,000 less?
What could an employer do that would allow them to pay me $10,000 less without requiring them to write a check? As wages rise, employers are looking to incentivize employee’s…
UTM students before a volunteering event in Atlanta for the superbowl
Why Volunteering in College is So Important
Our whole lives, we’ve been told, “Community service is important so you can get into a good college,” or “You need to volunteer so you look more appealing to a…